the original candy goddess
Meet Sarah, founder, candy obsessed and the person behind the picks.
Candy has always been Sarah's thing. But discovering Swedish candy while studying in Europe changed what she thought candy could be, the flavours were bolder, the textures were different and there was always something new to try.
She eventually traded finance for candy and created Candy Goddess: her take on the Swedish candy experience, built around discovery, curation and finding something you can't stop reaching for.
Today, Sarah still has a hand in what makes it into the Candy Goddess world, always looking for the next favourite.candy and the desire to build something of her own came together.
Candy Goddess was born.
Today, Sarah curates a constantly evolving collection of Swedish candy chosen for one very simple reason: it's really good candy.
the goddess standard
curated with intention
Every mix is assembled with care for flavour, texture, colour and balance. Nothing random. Nothing ordinary.
sourced from the best
Sweden and Scandinavia do candy differently. Stricter ingredients, real fruit flavours and textures you won’t find anywhere else.
made to be shared
Candy is joy and joy only gets bigger when you pass it on. That belief is in everything we make.
behind the sweetness
